Reach active devices and selected audiences.
Send relevant messages to the intended audience.
Where this work fits
Messages only help when they reach the right person at a useful time. A push can be missed, so customers also needed relevant email and a place to return to notifications.
MY CONTRIBUTION
I worked on direct and audience-based device notifications and recipient maintenance. Delivery needed to reach the intended devices while handling recipients that were no longer valid.
THE IDEA, ILLUSTRATED
Schedule a tailored message across channels
TAILORED. SCHEDULED. DELIVERED.
9:41•••
YOUR INBOX
Customer activity shapes the message and timing. Email and push deliver it, while the inbox keeps it available to revisit.
THE ENGINEERING DECISION
Match the message and timing to the customer.
Timing and audience mattered as much as the channel. I aligned sends with customer activity, filtered invalid device recipients, and kept a saved inbox so a missed push did not lose the message.
The skills behind the work
- Firebase Cloud Messaging
- Deliver device notifications separately from the application’s lasting message history.
- Event design
- Represent an action accurately so another part of the product can respond or measure it.
- Error recovery
- Handle interruptions and failed operations without discarding useful progress.
THE WIDER RESULT
Tailored, scheduled email and push notifications helped increase customer engagement by 30%.
- Customer engagement
- +30%Increase associated with tailored, scheduled email and push notifications.