Messages shaped for each customer.
Reach customers with useful messages at the right time.
Where this work fits
Messages only help when they reach the right person at a useful time. A push can be missed, so customers also needed relevant email and a place to return to notifications.
MY CONTRIBUTION
I integrated email and push notifications with tailored messages and scheduled delivery. Messages reached intended customers at relevant times, helping increase engagement.
THE IDEA, ILLUSTRATED
Schedule a tailored message across channels
TAILORED. SCHEDULED. DELIVERED.
9:41•••
YOUR INBOX
Customer activity shapes the message and timing. Email and push deliver it, while the inbox keeps it available to revisit.
THE ENGINEERING DECISION
Match the message and timing to the customer.
Timing and audience mattered as much as the channel. I aligned sends with customer activity, filtered invalid device recipients, and kept a saved inbox so a missed push did not lose the message.
The skills behind the work
- Email integration
- Connect product messages or alerts with a delivery service and handle send outcomes.
- Push notifications
- Deliver timely updates to a customer’s device.
- Scheduled jobs
- Run time-based work without waiting for a person to open the application.
- Audience targeting
THE WIDER RESULT
Tailored, scheduled email and push notifications helped increase customer engagement by 30%.
- Customer engagement
- +30%Increase associated with tailored, scheduled email and push notifications.